My name is Sophia Arthur and I use words to help your business grow.
Together, we can create awesome, lead-generating content that brings you the right clients and keeps working, even when you aren’t.
Words have power
Ever since I was small I’ve known that words have power. This led me to begin my career as a cadet journalist in regional Queensland, where I discovered how words could shape opinions and transform communities. Then I worked in public relations, where words build reputations and generate excitement around brands and organisations.
But by far the most rewarding roles for me have involved using words to connect people. To energetically tie things together.
After living and working in Bundaberg, Cairns, Brisbane, Sydney and Melbourne, my little family finally settled on the glittering Gold Coast in 2016, and that’s where Clove Hitch Content began.
Why the clove hitch?
If you’re intrigued by the name – my initials ‘S’ and ‘A’ in cursive text look like a bit like a clove hitch knot, and I love creating content that ties things together.
But, if you’re not sold on sailing knots and need to be sure I have the right expertise, there are a few more things you should know:
- I have a Bachelor of Journalism and a Bachelor of Arts majoring in politics and psychology
- I’ve racked up more than a decade of experience as a professional communicator and I’m constantly honing my copywriting skills, particularly in SEO and lead generation.
I work with clients across a range of industries – everything from health and wellness to real estate and finance – and I will develop a content strategy that’s just right for you.
Want to know a bit more?
Check out my LinkedIn profile for my full work history and experience.
To see more of my writing style, head over to my financial wellbeing blog.
Here’s what a few of my clients think
Sophia Arthur was instrumental in the successful creation and marketing of the Heart of Australia vision. In the months prior to our launch, Sophia was able to rapidly gain an understanding of our organisation’s culture and values and incorporate these into our marketing campaign. Sophia delivers material of an exceptional standard often under significant time … Continue reading Dr Rolf Gomes, Heart of Australia
I engaged Sophia (Clove Hitch Content) to review the copy on my website because I have a lot of trouble describing what I do and putting it in a way that encourages people to buy my products. The website advice and examples Sophia gave have really helped me get clear on my marketing strategy. I’ll … Continue reading Kathryn Zimmerle, Pretty Little Interiors
I worked with Sophia on updating my sales page and making it REALLY work. She reviewed my current copy, revamped it for the better and even helped me load it to my site. She took the time to ensure the right points were bolded, that the images worked with her well-crafted words and that I … Continue reading Stacey Clare, A Healthy Mum
Sophia interpreted our brief perfectly and her work, even on the first draft, was exceptional. She was able to turn around our copywriting job quickly and we would not hesitate to recommend her.
We regularly engage Sophia to work with our agency, IMPACT Communications Australia, to help create compelling, well-researched content such as whitepapers and case studies. Many of our clients use quite technical terms, which can be hard for readers to digest. These complex topics require a copywriter who can tell a story which engages and educates … Continue reading Victoria O’Neill, IMPACT Communications Australia